Then let’s apply this story in many different media to derive the problems and issues we’ll need to address if we choose to tell that story in that chosen medium. Let’s take a single story idea that can take different shapes within the bounds of different media but still be recognizably the same story. And there are legal and business consequences to each medium that tag along to make things difficult. Every story benefits by finding the medium that best fits its shapes, though it is rare that any story fits the medium just perfectly.Įven if you find an adequate medium to tell your story that’s a decent enough fit, there are issues you need to be aware of that comes with each choice of medium that can affect the telling, reception and audience reached by that choice. Some stories are light and fluffy tidbits, some are dense, serious and thought provoking.
Other stories thrive in an expanded universe whose scope and breadth can only properly (and economically) be expressed in a medium that allows the audience to use their imagination to fill the details. Some stories need strong character structure that certain media can excel in. And the same story told in a different medium requires a different fit and polish. Matching medium and story is an art and is not always a straightforward choice.
#TELL YOUR STORY MOVIE#
How many of us have read a wonderful novel and gone to see the movie made from it only to be left disappointed? The story must change to fit the medium and the choices made in those changes can be benefits or detriments to the audience’s enjoyment. Though Marshall McLuhan may have gone a bit far by dismissing the value of content so handily, he was onto something about the importance of choice of medium for the message your story intends, at least to get to the best audience for your work. For your story, the medium is (a large part of) the message
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